TUGAS SOFTSKILL KOMUNIKASI B.INGGRIS BISNIS 3

ENGLISH ASSIGNMENT

For the analysis of advertising assignment, i choose Energen and Speedy

1. Kind of sentence it uses in their slogan

• Energen

I think this slogan included in imperative sentence. This slogan shows that we can't leave the breakfast in the morning, because breakfast in the morning is very important. But if we start an activity then have limited time, we can eliminate hunger and restore our energy by drinking energen. Because energen contains carbohydrates, blend of vitamins, minerals and protein needed by the body in the right composition.

• Speedy

I think this slogan included in declarative sentence. Because this slogan indicates internet access services affordable to the public. so we can find out any news or information widely with high speed that satisfy customers.

2. The stylistic feature of the slogan

- At the graphetic level

a) Consistent use of initial capitalization

• Speedy use graphetic level, because slogan speedy is " Speed That You Can Trust "

b) Full use of capitalization

• Energen use graphetic level, because slogan energen is " NUTRITIOUS MILK AND CEREAL DRINK "

- At the phonological level

Energen and Speedy didn't use phonological level in their slogan

- At the lexical level

• Common uses of second person addressee

1. Energen : None
2. Speedy   : Speed That You Can Trust

3. Other interesting efforts it does to attract people

• Energen 

Energen uses an interesting song and animation in their ads so people will be easily to remember that ads

• Speedy

Speedy uses an interesting animation and give a short story, so that customers can understand and easy to remember speedy internet service